Benefits of Trademark Registration - Should You Register Your Mark? It’s a fundamental question in trademark law: What are the benefits of a registered trademark? I must discuss this at least three times week with trademark clients. In addition to providing a general sense of security, there are numerous benefits of trademark registration that [...]
What Is the Trademark Process and Timeline for Your Trademark Application? The trademark process and timeline described below sets out the general path a trademark application takes in its lifecycle. Registering a trademark or trademarking a logo is a legal process. As a legal process, the trademark application path can take many turns subject [...]
About Podcast Names and Trademark Law Trademark a Podcast Brand This is a presentation provided to educate podcast producers about trademark law as it relates to the podcast industry. Trademark a Podcast Brand. Facts: How Many Podcast Trademarks Are Registered in the United States? At the time of [...]
What is the Section 2(f) or Principal 2(f) Register for Trademarks? Section 2(f) Trademarks are not registrable without providing proof of widespread recognition or long and continuous use. The Principal Register Section 2(f) Register is a trademark designation managed by the trademark office for marks that are generally not protectable as trademarks, but have [...]
Why Trademark Searches Are Not 100% Accurate Trademark searches cannot predict with 100% accuracy whether your trademark application will be blocked by a trademark registration, or prior filed application. In fact, the only time a trademark search is 100% is when the exact trademark mark is found for the exact same services. If this [...]
Ohio Man Applies for CORONAVIRUS as a Trademark for a Metal Band On February 9th, 2020, Ohio college student Harley Ganiere applied for the trademark "Coronavirus" to use as a metal band name. Amid the COVID-19 outbreak that is still only beginning, Ganiere was one of the first of many to begin registering trademarks related [...]
Naming Your Business - Protect Your Brand Choosing the right name for your business can determine your success. A powerful name can create outstanding marketing and branding opportunities. However, choosing a name that is already taken – or choosing a name you can’t protect – can result in negative publicity and legal issues for [...]
Choosing a Company Name Is Hard Work Trademark law is a maze of rules that dictate whether you can own exclusive rights to a company name or brand. Choosing a company name for trademark use involves balancing a stylistic process of coming up with a business name while working within with a system of trademark [...]
What Is a Trademark Disclaimer? If you are reading this, you likely have an office action that requires a trademark disclaimer. A disclaimer is a common thing in trademark law. However, the Trademark Office will not approve a trademark application until the applicant disclaims a portion of the mark. A [...]
Amazon now requires brands provide a Trademark Registration for enrollment into the Amazon Brand Registry. In order to enroll in the Amazon Brand Registry, the owner must have a registered trademark. The Amazon Brand Registry offers Brand Owners powerful tools for stopping piracy and infringement. They include “proprietary text and image search, predictive automation [...]