Naming Your Business - Protect Your Brand Choosing the right name for your business can determine your success. A powerful name can create outstanding marketing and branding opportunities. However, choosing a name that is already taken – or choosing a name you can’t protect – can result in negative publicity and legal issues for [...]
What is a Trademark? Can Anything Be a Trademark? A trademark is a brand identifier. A trademark can be practically anything that is capable of identifying a source of goods. For example, a trademark can be a word, logo or graphic design, a slogan. A trademark can even be a sound, a [...]
How to Respond to Trademark Office Action – Prior-Filed Application Rejection A Prior-Filed Application notice means that another pending trademark application is blocking yours. Someone else filed an application before your application date, and the earlier application is similar enough to yours to be a grounds for rejection. Trademark [...]
Amazon now requires brands provide a Trademark Registration for enrollment into the Amazon Brand Registry. In order to enroll in the Amazon Brand Registry, the owner must have a registered trademark. The Amazon Brand Registry offers Brand Owners powerful tools for stopping piracy and infringement. They include “proprietary text and image search, predictive automation [...]