Philadelphia Flower Show is a Trademark

The Philadelphia Flower Show is a trademark and an annual event.  The Pennsylvania Horticultural Society (PHS) hosts the event. Typically, it is held at the Pennsylvania Convention Center in early March. Incredibly, it is the "largest indoor flower show in the world." In fact, it attracts 250,000 visitors annually. Each year there is a theme that inspires most of the exhibits. Additionally, Judges come to view and judge the submitted exhibits in many different categories. Another popular part of the show floor is the Garden marketplace. This is where visitors can buy plants and seeds. Visitors also can cut flowers and craft items. The Historical Philadelphia Flower Show The Pennsylvania Horticultural Society's founding year was 1827. Later, it hosted the nation's first flower show in Philadelphia in 1829. The first show displayed many exotic and native plants. Today, the proceeds from the Flower Show support [...]

By |January 14th, 2022|

PHILLY HOME + GARDEN SHOW Trademark Application Granted

One of many Philadelphia traditions includes the Philly Home + Garden Show. The 2022 Show is from February 25-27. Additionally, the Show is at The Greater Philadelphia Expo Center at Oaks. Tickets are available at the door or online. It is important to note, that this is different than the Philadelphia Flower Show. The Show has great historical significance. It is the nation's largest and longest-running horticultural event.  It is traditionally held at the Philadelphia Convention Center. The Philly Home + Garden Show is also different from the Philly Home Show. This year, The Philly Home Show is being held March 18-20 and March 25-27. Similar use of words impacts a trademark application. There are certain phrases that require a disclaimer to the exclusive right to use such words. What is the Philly Home + Garden Show? Are you an active DIYer? Do you love [...]

By |September 24th, 2021|

ALDI Savoritz Brand Trademark

ALDI, Inc. Savoritz Brand Trademark Price Comparison Savoritz is the Aldi brand trademark version of Cheez-its. Aldi being a discounted grocery store, the Savoritz baked cheese crackers are almost half the price of the name brand Cheez-it. The family size box of Savoritz is $2.89, whereas the family size of Cheez-its is $5.19 from instacart. The cost Savoirtz is more than three times less. Taste Comparison  There is some similarity in the packaging, and a lot in the taste. The flavor of Savoritz baked cheese crackers is almost identical to the popular cheese crackers made by Kellogg North American Company’s Cheez-it. One reviewer claims that Savoritz are a "perfect replica of the national brand." Same saltiness and cheesiness in a small crunchy cracker. In addition, the nutrition facts of Savoritz are very similar to that of Cheez-its. The same calories and almost the exact same [...]

By |December 11th, 2020|

Choosing a Business Name

Choosing a Business Name Choosing a business name may seem daunting if you don’t know where to start. A simple Internet search will show you the abundance of tools and resources available for entrepreneurs including free business name generators, articles and tips. Although it is great to have all of this information at our fingertips, it can be very overwhelming at first.  Your business name is your brand identity, and it sets you apart from competitors, so it is understandable to feel pressure when choosing a business name. In this initial brainstorming phase, it is important to stay organized and consider your options.  At, we consider two different perspectives when choosing a business name; the stylistic approach, and legal considerations as it relates to trademark use. The Stylistic Approach  Our Stylistic approach streamlines the creative process in which you determine a memorable [...]

By |October 5th, 2020|

Trademark Searches

Why Trademark Searches Are Not 100% Accurate Trademark searches cannot predict with 100% accuracy whether your trademark application will be blocked by a trademark registration, or prior filed application. In fact, the only time a trademark search is 100% is when the exact trademark mark is found for the exact same services. If this happens, you know with 100% certainty that your trademark application will be denied by the Trademark Office. The Trademark Office can reject your application using similar marks – marks that have similar components – similar in sight, similar in sound, similar in meaning. This decision to reject your trademark application is a subjective decision made by the Trademark Office Examining Attorney. As such, it is impossible to predict with 100% accuracy how a particular Examining Attorney will rule on the application. How Our Trademark Searches Work For word marks, we perform an [...]

By |September 3rd, 2020|

What is a Standard Character Mark? – Word Marks vs. Design Marks

What are the Differences Between Standard Character Marks and Design Marks? When submitting a trademark application for your business, it is important to decide whether to submit a Standard Character Trademark (aka Word Mark), or a design mark (aka Logo). Clients regularly ask which of these they should apply for to get the best protection for their brand. Usually, I advise that first you register the mark as a standard character trademark, if possible.  Standard Character marks cover the word(s) and provide the broadest form of protection compared to design or logo versions of your trademark. Standard Character Marks cover (provide protection for) the words shown in a stylized design mark or logo - no matter how it looks. Any design or logo that contains the registered word(s) is protected by a standard character mark. You can use any design / logo to show proof of use to [...]

By |May 27th, 2020|

What is a Notice of Allowance?

What is a Notice of Allowance? You’ve received a Notice of Allowance for your trademark applications. Congratulations, this is good news! This means your Intent to Use Trademark Application has passed the examination process and has not been rejected. In this article we will discuss what a Notice of Allowance is, what will be required from you once you receive a Notice of Allowance, and the timetable you must follow for the remainder of your trademark application process. A Quick Summary... Notice of Allowance Triggers a Requirement to File a Statement of Use Evidence of Use is Required Sworn Statement That Mark is in Use is Required Deadline is 6 Months from Notice of Allowance Extensions are Available if You Can't Meet the Above Requirements The Application Will Go Abandoned if You Miss the Deadline Payment of Government Fee(s) [...]

By |May 14th, 2020|

Ohio Man Applies for CORONAVIRUS as a Trademark for a Metal Band

Ohio Man Applies for CORONAVIRUS as a Trademark for a Metal Band On February 9th, 2020, Ohio college student Harley Ganiere applied for the trademark "Coronavirus" to use as a metal band name. Amid the COVID-19 outbreak that is still only beginning, Ganiere was one of the first of many to begin registering trademarks related to the Coronavirus. Since most of these applications were for medicine, apparel, or merchandise, Ganiere's application was unique. About Harley Ganiere, Applicant of the Coronavirus Band Trademark Harley Ganiere does not have much of an online presence for his music. However, several metal guitar riffs of his can be found on his Soundcloud. Ganiere lists himself as a Recording Arts and Technology major at Cuyahoga Community College. Ganiere commented on his "Coronavirus" trademark on Facebook. He said, "I picked it as a joke at first, but now I'm treating [...]

By |March 25th, 2020|

Coronavirus Trademarks Popular Amid Outbreak

COVID-19 Outbreak Leads to Flurry of Coronavirus Trademark Applications Amidst the current COVID-19 outbreak, many people are submitting Coronavirus related trademark applications. Since January 27th, applicants submitted about 30 applications containing the word "Corona" that are unrelated to the beer brand.  During this timespan, a variety of Coronavirus trademarks have emerged, including uses for medicine, apparel, merchandise, and more. Vaccine, Medicine, and Alternative Medicine Trademarks The first of these Corona trademark applications came from Moderna, Inc., a Massachusetts-based biotechnology company. Moderna applied for the marks "WUHAN CORONA VAX" and "WUHAN CORONA MVAX". Moderna plans to use these marks for vaccines and treatment of infectious diseases. Currently, the company is working on a vaccine called mRNA-1273 that could potentially be a cure for Coronavirus. In addition to vaccines, companies are applying to trademark more common medical products. For example, Quality Innovations, Inc. has a live trademark [...]

By |March 25th, 2020|
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