Four Key Legal Considerations When Naming Your Business
Naming Your Business – Protect Your Brand
Choosing the right name for your business can determine your success. A powerful name can create outstanding marketing and branding opportunities. However, choosing a name that is already taken – or choosing a name you can’t protect – can result in negative publicity and legal issues for your business. It is crucial to take the time to research and understand the legalities associated with naming your business.
Here’s a list of the top 4 legal considerations when naming your business:
1. Pick a unique name.
Avoid descriptive wording. Search for similar trademarks in your field – avoid them.
2. Register the trademark in the countries you sell.
Copyright your brand imagery – your logo. (Belt and suspenders)
3. Police and Enforce your trademark rights.
Use TM, SM, or ® where appropriate and publish a Trademark Use Policy with your Terms and Conditions. Visit my other article for more information on the proper use of the Trademark Symbol – TM vs. ®.
4. Get Professional Help. Use a licensed attorney.