Choosing a business name may seem daunting if you don’t know where to start. A simple Internet search will show you the abundance of tools and resources available for entrepreneurs including free business name generators, articles and tips. Although it is great to have all of this information at our fingertips, it can be very overwhelming at first.
Your business name is your brand identity, and it sets you apart from competitors, so it is understandable to feel pressure when choosing a business name. In this initial brainstorming phase, it is important to stay organized and consider your options.
At EsquireTrademarks.com, we consider two different perspectives when choosing a business name; the stylistic approach, and legal considerations as it relates to trademark use.