Choosing a Business Name

Choosing a business name may seem daunting if you don’t know where to start. A simple Internet search will show you the abundance of tools and resources available for entrepreneurs including free business name generators, articles and tips. Although it is great to have all of this information at our fingertips, it can be very overwhelming at first. 

Your business name is your brand identity, and it sets you apart from competitors, so it is understandable to feel pressure when choosing a business name. In this initial brainstorming phase, it is important to stay organized and consider your options. 

At, we consider two different perspectives when choosing a business name; the stylistic approach, and legal considerations as it relates to trademark use.

Tips for Naming Your Business

The Stylistic Approach

Our Stylistic approach streamlines the creative process in which you determine a memorable name for your business. How to Come Up With a Name for your Business is a great place to start if you are in the early stages of choosing a business name and are eager to begin research & development. We offer great brainstorming tips and share our favorite free resources that will spark your most creative thinking.

Legal Considerations

Finding the perfect name for your business is exciting, but it is important to consider the legal aspect as it relates to trademark use. 10 Strategies to Consider When Choosing a Company Name for Trademark Use is an informative resource that explains balancing the stylistic process with a system of trademark rules, and the USPTO is an excellent way to learn Trademark basics. In our article, Four Key Legal Considerations When Naming Your Business, we discuss descriptive trademarks, trademark searches, and enforcing your trademark rights to avoid negative publicity or legal issues.

Contact Trademark Attorney Charles Riddle

Attorney Charles Riddle has 20 years experience practicing trademark, copyright, and intellectual property law. We encourage our clients to take advantage of the educational resources that has to offer, and to contact us with any questions.

We appreciate new clients and will be happy to discuss your trademark strategy. Contact us & schedule a free phone consultation today!